The 1963 World Championship (contesting the Bermuda Bowl) took place in Italy. In those days the famous Italian Blue Team would have been the sky-high favourite at any place on earth but now that it was operating on home soil, it looked like the other teams had given up the tournament in advance. Yes, even closing in on the Blue Team already seemed overambitious.
When the 'competition', as usual the Americans, threw away points on straight forward hands, things became all too easy for the Italians:

		♠	K Q 7 6
		♥	K Q 9 7
		♦	7 6 4
		♣	7 4
♠	A 4			♠	J 10 8 5
♥	-			♥	8 3 2
♦	J 9 8 3 2			♦	K Q 5
♣	A K Q 8 6 5			♣	10 9 2
		♠	9 3 2
		♥	A J 10 6 5 4
		♦	A 10
		♣	J 3

Simple and effective bidding. The play did not pose a problem: Italy +600.

On the other table the American west's 'eccentric' (to say the least) bidding gave a new dimension to the concept of 'a guard'…

After south's 3♥ overcall Jordan, west, at the table invented a new convention. He obviously thought (hoped?) 3SA would be a sort of unusual no trump bid, meaning that besides the club suit it would also show a diamond suit (the alternative - west considering a void an adequate guard in no trumps - is highly unlikely).
Anyway, Robinson, not having been informed of his partner's spontaneous invention, saw no reason to think of anything special and passed 3NT smoothly.
Belladonna led an unimaginative heart and the Italians collected the first seven tricks for +300, resulting in 14 IMP out of the blue.